SA’s rising star sector predictions 2021

Following some serious market research, LIV Consulting was able to put together some predictions on SA’s rising star sectors for 2021. Here they are:

1. E-Commerce

B2C e-commerce will generate approximately $4.5b in revenue for the South African market. This said its highlighted that only 2% of the SA market is currently using e-commerce. As a result ,there is large untapped market with a lot of opportunity for e-commerce growth. No wonder this is seen as one of SA’s rising start sectors for 2021.

2. Green Economy

Green economy growth, in particular energy will see a rapid increase in demand in the next three (3) to five (5). Independent power producers (IPP) and procurement of their services are becoming increasingly popular alternatives for the supply of power. This comes into effect as concerns increase over the lack of consistency and capacity from Eskom, power supplier to South Africa. As a result, predictions for green economy in 2021 include IPP’s supply of 2GW of power, wind power & green-tech.

3. Edtech Solutions

Edtech solution usage of 11 hours or more showed an increased by almost 30% in 2020. The demand for this is said to continue growing in 2021. In addition to the pandemics shove towards online schooling, this sector’s solutions are no longer a short-term quick fix, rather it is a sector set to surge. Software includes massive open online course providers (MOOCS), student engagement software predicting risk of dropping out (Zovio’s – Signalz), personalised messages and measurement of activity on assignments (Piazza).

4. Agritech

The agritech sector in Africa is worth $2.2b. Due to the growing demand in supply of food the pressure of becoming sustainable and commercial in the sector is now more than ever. Agritech companies such as Aerobotics are seeing large interests in their product and services as they offer smart solutions (AI) that supports the sector.

5. Fintech

There are over 200 fintech companies in South Africa. In addition, the sector has already shown to be a cash cow. Subsequently an increase in demand for varied payment methods and the types of funding offered in the market will allow some to ‘rise’ to the occasion while the more traditional digital payment solution & alternative funding companies may stagnate. We will see interest given to cryptocurrencies, modernised digital payments, lending & funding for gig economy.

6. BPO Market

With a BPO market valued at $461m, companies such as Google have invested into the Western Cape’s business process outsourcing (BPO) market. While the BPO consists of BPaaS (valued at $188m) and the traditional BPO (valued at $272m), in 2021 there will be a faster growth in BPaaS in 2021.

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How to start an e-commerce business

LIV Consulting helps clients start businesses. Here are our 4 Steps to start an e-commerce business

LIV Consulting (2020)

Step #1. Research

1.1 Business Model

  • Firstly, you must decide on the right business model (create, capture & deliver value)
  • Focus on resources available, processes required to deliver effectively, value proposition & how to monetize and be profitable

1.2 Niche down

  • Initially you will start by niche down your products
  • Pick product features that satisfy market needs

Step #2. Target Market & Product

2.1 Identify your target market

  • Identify personas , image & customers
  • Understand what your business represents

2.2 Product

  • Align your personas to your products
  • Select and evaluate the products
  • Select a limited number of products

Step #3. Business Plan & Registration

3.1 Business plan

  • Finalise your business plan that is realistic and well explained as you may need to present this to potential investors
  • Include information from regarding your business model, niche products, target market and how you have aligned your products to the personas
  • Include a realistic budget

3.2 Registration

  • Ensure that you register your domain
  • Register your business

Step #4. Setup digital … then market

4.1 Setup Digital

  • Design & Dev a suitable suitable website
  • Select an e-commerce platform
  • Furthermore, ensure that you select suitable branding & a logo
  • Setup social media accounts

4.2 Market your business

  • This means you must create awareness with PR & advertising
  • In addition, ensue that you focus on SEO & content
  • Finally, use suitable social media & campaigns

For more information and guidance on how to start an e-commerce business contact
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Do you want to grow your business?

There are a number of reasons you would want to partner with LIV Consulting. One being that our main objective is to ensure that our clients are successful and feel empowered. We recognise that there is a lot of pressure on you as our clients to ensure that your digital and business strategy is aligned and that you remain competitive in the market. This means that the teams we assign to partner with you have had exposure to a number of sectors. We want to help you grow and evolve your business. Here are some of the exciting things we do – digital and strategy:

1. A suitable strategy
Quit wasting time developing strategies internally, it’s time you get a strategy thats impartial & tailored to suit your business goals.

2. Branding
It may be time for a rebranding exercise. Why would your brand stay the same when your business keeps changing?

3. Data = more customers
Data should be the base of all your decisions. Trust us to show you how to use your data ‘cleverly’

4. Web design & dev
Are you giving the right impression of your business? Do you want to reach more clients?

5. Marketing
Let us really sell your products / services. You need to be everywhere – lets drive sales.

6. PR & Events
PR & events is not your business so why not let us handle this with passion!

Fun facts about us:

a) We have jobs & side hustles – our exposure is therefore fantastic.
b) We love our clients so we always make your client experience memorable.
c) Our team members believe in individuality & innovation. We have the perfect mix to solve any challenge your business may face.
d) We always have fun, we are quirky in person & on our social media.

For more information on how to grow your business, feel free to contact us at

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Your business’s black Friday strategy 2020

LIV Consulting has been advising clients on what to do to ensure that they market their products/ services correctly for black Friday 2020.

Here are some facts to build your strategy around:

The average discount percentage for black Friday is 50%;
54% of shoppers will commence shopping prior to black Friday;
70% sales for black Friday are made through e-commerce;
66% of sales are done through a mobile transaction;
SMS marketing returns approximately 500% ROI;
34% of shoppers open their cart abandonment emails.



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What companies spent their budgets on

In 2020, technological adoption occurred at lightning speed. To this end we have seen digital strategies becoming a norm and being incorporated into corporate strategies. As a result companies have spent differently in 2020! We asked LIV Consulting clients what they spent their budget on & reviewed market flow. As a result we were able to come up with the following list of items.

1. Online purchasing options

Companies have focused a large portion of their budget on improving the online purchasing experience. Specifically on improving customer and or user experience digitally. Companies moved from maximising on turnover from brick and mortar businesses to refocusing on e-commerce.

Another area that received even more attention and where companies have spent on in 2020 was sales and the way in which businesses sell. Customers have high expectations and want an efficient purchasing process that is why improving self-service for clients avoiding delays and improving efficiencies in the buying experience was imperative in 2020 and will continue to improve in the new year.

2. Cyber security

Data protection is high on the priority list of many companies. Thus, should a breach of information occur, it will cause great repetitional damage and may result in loss of highly valuable assets to a company. As digital relationships  between clients and companies are based on trusting a company with personal information – a loss of trust from customers in a business may be irreparable. This is why it is imperative to have the correct cyber security in place.

A number of companies were still using ‘on premises’ back-up options as opposed to cloud based back-up. Remote working options has sped up the process of moving to cloud based back-up options.

3. Technology will drive business decisions

Companies have realised that in order to get ahead in todays market they must use their customer data effectively. This means that the data they have gathered needs to be analysed.  To this end data must be used to advise companies on their customer personas and how best to service these clients. As a result, companies use advanced technology to review data and inform business decisions, to ensure this is done correctly.

4. Online customer interaction & digital engagement

Companies improved their technological infrastructure. In addition, they identified and implemented functional customer relationship management systems (CRM). These systems helped them integrate the full customer experience and advised the business strategy. Finally, they improved how they communicate with their customers online using a number of digital tools.

What companies have spent on in 2020

Contact us:

LIV – Digital & Management Consulting

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