LIV Consulting has been advising clients on what to do to ensure that they market their products/ services correctly for black Friday 2020.

Here are some facts to build your strategy around:

The average discount percentage for black Friday is 50%;
54% of shoppers will commence shopping prior to black Friday;
70% sales for black Friday are made through e-commerce;
66% of sales are done through a mobile transaction;
SMS marketing returns approximately 500% ROI;
34% of shoppers open their cart abandonment emails.



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